| |
Taglines & Slogans |
| Better by Adobe. | Adobe |
| The road will never be the same. | Acura |
| Ask about it at work. | Aflac |
| We know money. | AIG |
| Stronger than dirt. | |
| I can’t believe I ate the whole thing. | Alka-Seltzer |
| Mama mia, thatsa spicy meatball. | Alka-Seltzer |
| The relief goes on. | Allegra |
| You’re in good hands with Allstate. | Allstate Insurance |
| Doesn’t your dog deserve Alpo? | Alpo Dog Food |
| Works like a dream. | Ambien |
| Something special in the air. | American Airlines |
| Behold the power of cheese. | American Dairy Association |
| Don’t leave home without it. | American Express |
| Do more. | American Express |
| My life. My card. | American Express |
| For fast, fast, fast relief. | Anacin |
| Legendary reliability. | APC |
| Think different. | Apple Computer |
| The power to be your best. | Apple Computer |
| Think outside the box. | Apple Computer |
| Reach out and touch someone. | AT&T |
| The world’s networking company. | AT&T |
| Never follow. | Audi |
| We try harder. | Avis |
| Higher standards. | Bank of |
| Thank you for your support. | Bartles & Jaymes |
| Bayer works wonders. | Bayer Aspirin |
| Flick my Bic. | Bic |
| We mean clean. | Bissell |
| Life’s messy. Clean it up! | Bissell |
| Sheer driving pleasure. | BMW |
| The ultimate driving machine. | BMW |
| Better sound through research. | BOSE |
| The quicker picker-upper. | Bounty |
| When you’ve got it, flaunt it. | Braniff Airlines |
| Fill it to the rim with Brim. | Brim Decaffeinated Coffee |
| Hope, triumph, and the miracle of medicine. | Bristol-Myers Squibb Co. |
| The way to fly. | British Airways |
| The world’s favourite airline. | British Airways |
| Wassup?! | Budweiser |
| The king of beers. | Budweiser |
| It just tastes better. | Burger King |
| Have it your way. | Burger King |
| Break through. | Cadillac |
| A can a week, that’s all we ask. | |
| Got milk? | |
| Calgon, take me away. | Calgon Toiletries |
| Between love and madness lies obsession. | Calvin Klein |
| Nothing comes between me and my Calvins. | Calvin Klein Jeans |
| I’d walk a mile for a camel. | Camel |
| For negative people. | CameraWorld |
| What’s in your wallet? | Capital One |
| For virtually spotless dishes. | Cascade |
| Turning partnership into energy. | ChevronTexaco |
| Please don’t squeeze the Charmin. | Charmin |
| Get your own box. | Cheez-It |
| A silly millimeter longer. | |
| Like a rock. | Chevy Trucks |
| It’s not nice to fool Mother Nature. | Chiffon Margarine |
| Inspiration comes standard. | Chrysler |
| Will you be ready? | Cialis |
| Empowering the Internet generation. | Cisco Systems |
| Live richly. | Citi |
| If I’ve only one life, let me live it as a blonde. | Clairol |
| Does she or doesn’t she? | Clairol |
| The antidote for civilization. | ClubMed |
| The source for computing and technology. | CNET |
| The most trusted name in news. | CNN |
| Coca-Cola refreshes you best. | Coca-Cola |
| The pause that refreshes. | Coca-Cola |
| Have a coke and smile. | Coca-Cola |
| The silver bullet. | Coors |
| Cotton. The fabric of our lives. | Cotton Incorporated |
| If you want to capture someone's attention, whisper. | Coty Perfume |
| Healthy, beautiful smiles for life. | Crest |
| Look, Ma, no cavities! | Crest |
| Cooks who know trust Crisco. | Crisco Vegetable Shortening |
| Love it for life. | Dannon Yogurt |
| A diamond is forever. | DeBeers |
| Easy as Dell. | Dell Computer |
| You’ll love the way we fly. | Delta Airlines |
| We love to fly and it shows. | Delta Airlines |
| We’re cooking now. | Denny’s |
| Restoring the joy of motion. | DePuy Orthopedics |
| We move the world. | DHL |
| Yellow. The new Brown. | DHL |
| Competition. Bad for them. Great for you. | DHL |
| Aren’t you glad you use Dial? Don’t you wish everybody did? | Dial Soap |
| The happiest place on earth. | |
| Time to make the doughnuts. | Dunkin Donuts |
| The miracles of science. | DuPont |
| Better living through chemistry. | DuPont |
| The power of all of us. | eBay |
| The world’s online marketplace. | eBay |
| When EF Hutton talks, people listen. | EF Hutton |
| Nothing sucks like an Electrolux. | Electrolux |
| When you’re crazy for chicken. | El Pollo Loco |
| It keeps going, and going, and going... | Energizer Batteries |
| See your way forward. | Epiphany |
| Quality in everything we do. | Ernst & Young |
| Put a tiger in your tank. | Esso (Exxon) |
| Don’t just travel. Travel right. | Expedia.com |
| Good taste is easy to recognize. | Fancy Feast |
| Our business is the American dream. | FannieMae |
| Relax, it’s FedEx. | FedEx |
| The world on time. | FedEx |
| When it absolutely, positively has to be there overnight. | FedEx |
| Play. Laugh. Grow. | Fisher-Price |
| It’s not just for breakfast anymore. | |
| Built for the road ahead. | Ford |
| Ford has a better idea. | Ford |
| Quality is job one. | Ford |
| Fosters—Australian for beer. | Fosters Australian Beer |
| Fair and balanced. | Fox News |
| Extinct is forever. | Friends of the Animals |
| Say it with flowers. | FTD |
| Imagination at work. | General Electric |
| We bring good things to life. | General Electric |
| Celebrate the moments of your life. | General Foods |
| Two words to the wise. | Georgia Federal |
| Babies are our business. | Gerber |
| Shouldn’t your baby be a Gerber baby? | Gerber |
| My wife, I think I’ll keep her. | Geritol |
| Look sharp, feel sharp. | Gillette |
| The best a man can get. | Gillette |
| Never let ‘em see you sweat. | Gillette Dry idea |
| Don’t get mad. Get GLAD. | GLAD |
| The best tires in the world have Goodyear written all over them. | Goodyear |
| Leave the driving to us. | Greyhound |
| Pardon me, do you have any Grey Poupon? | Grey Poupon |
| It’s a great time to be alive. | Guidant |
| Don’t be vague, ask for Haig. | Haig Scotch Whiskey |
| When you care enough to send the very best. | Hallmark |
| American by birth. Rebel by choice. | Harley Davidson |
| Hey! How about a nice Hawaiian Punch? | Hawaiian Punch |
| We answer to a higher authority. | Hebrew National |
| Hertz puts you in the driver’s seat. | Hertz |
| 57 varieties | H.J. Heinz |
| Invent. | Hewlett Packard |
| Pleasing people the world over. | Holiday Inn |
| The power of dreams. | Honda |
| Where’s the cream filling? | Hostess Cakes |
| We’re behind you every step of the way. | Huggies |
| Solutions for a small planet. | IBM |
| Intel Inside. | Intel |
| Manly yes, but I like it, too. | Irish Spring Soap |
| Pure clean, pure Ivory. | Ivory Soap |
| 99.44% pure. | Ivory Soap |
| Jack’s back! | Jack in the Box |
| Don’t dream it. Drive it. | Jaguar |
| | Jell-O |
| Nothing runs like a Deere. | John Deere |
| The right relationship is everything. | JPMorgan Chase Bank |
| 100% juice for 100% kids. | Juicy Juice |
| Thrive. | Kaiser Permanente |
| Every kiss begins with Kay. | Kay Jewelers |
| They’re g-r-r-r-eat! | Kellog’s Frosted Flakes |
| Start aging smart. | Kellogg’s Smart Start |
| Finger-lickin’ good! | |
| Nobody does chicken like KFC. | KFC |
| Kid tested. Mother approved. | Kix Cereal |
| Share moments. Share life. | Kodak |
| It’s time for clarity. | KPMG |
| What happens here, stays here. | |
| Betcha can’t eat just one. | Lay’s Potato Chips |
| When banks compete, you win. | LendingTree |
| The relentless pursuit of perfection. | Lexus |
| I’ve fallen and I can’t get up. | LifeCall |
| Hey, Mikey...he likes it! | Life Cereal |
| Always a bridesmaid, but never a bride. | Listerine |
| Because I’m worth it. | L’Oréal |
| Magically delicious. | Lucky Charms |
| Lucky Strike means fine tobacco. | Lucky Strike |
| Creating value through true convergence. | Lucent Technologies |
| Melts in your mouth, not in your hands. | M&Ms |
| Come to Marlboro Country. | Marlboro |
| There are some things that money can’t buy. | MasterCard |
| Good to the last drop. | Maxwell House |
| I want my Maypo. | Maypo |
| Our repairmen are the loneliest guys in town. | Maytag Appliances |
| Passion for the road. | Mazda |
| Did somebody say McDonald’s? | McDonald’s |
| Is it live or is it Memorex? | Memorex |
| Tastes so good cats ask for it by name. | Meow Mix |
| Merrill-Lynch is bullish on | Merrill-Lynch |
| MGM means great movies. | MGM |
| Because so much is riding on your tires. | Michelin |
| Lose the carbs. Not the taste. | Michelob Ultra |
| Your potential. Our passion. | Microsoft |
| Where do you want to go today? | Microsoft |
| It’s Miller time! | Miller Beer |
| The champagne of bottled beer. | Miller High Life |
| Everything you always wanted in a beer. And less. | Miller Lite |
| Tastes great, less filling. | Miller Lite |
| Wake up and drive. | Mitsubishi Motors |
| One client at a time. | MorganStanley |
| When it rains, it pours. | Morton Salt |
| Medicine with muscle. | Motrin |
| Do the Dew. | Mountain Dew |
| Beef. It’s what’s for dinner. | National Cattlemen’s Beef |
| | Association |
| Take a bite out of crime. | National Crime Prevention |
| | Council |
| Pork. The other white meat. | National Pork Board |
| You could learn a lot from a dummy. Buckle up! | National Highway Traffic Safety Administration |
| Must see TV. | NBC |
| Break out of the ordinary. | Nestles Butterfinger |
| I love | |
| All the news that’s fit to print. | The New York Times |
| Just do it. | Nike |
| At the heart of the image. | Nikon |
| Only fit for a king. Nine Lives. | Nine Lives Cat Food |
| Enjoy the ride. | Nissan |
| Connecting people. | Nokia |
| Take it all off. | Noxzema |
| The nighttime sniffling sneezing coughing aching stuffy | NyQuil |
| Taking care of business. | Office Depot |
| It’s not your father’s Oldsmobile anymore. | Oldsmobile |
| The mark of a man. | Old Spice |
| Changes everything. | OneTouch |
| Software powers the Internet. | Oracle |
| Ore-Ida! It’s all-righta! | Ore-Ida |
| No rules. Just right. | Outback Steakhouse |
| Grab the Southwest by the bottle. | Pace Picante Sauce |
| Catch our smile. | Pacific Southwest Airlines |
| Ask the man who owns one. | Packard |
| Slightly ahead of its time. | Panasonic |
| The flavor says butter. | Parkay Margarine |
| This is your brain. This is your brain on drugs. | Partnership for a Drug-Free |
| We will sell no wine before its time. | Paul Masson |
| Pepperidge Farm remembers. | Pepperidge Farm |
| Come alive! You’re in the Pepsi generation. | Pepsi |
| The taste of a new generation. | Pepsi |
| For those who think young. | Pepsi |
| Pepsi-Cola hits the spot. | Pepsi |
| It takes a tough man to make a tender chicken. | Perdue Chicken |
| Where the pets go. | Petco |
| The best kept automotive secret in | Peugeot |
| Talk. They’ll listen. | Philip Morris |
| Famously fresh. | Planter’s Peanuts |
| Lifts and separates. | Playtex Cross-Your-Heart Bra |
| The fun develops instantly. | Polaroid |
| Get a piece of the rock. | Prudential |
| Something to smile about. | Quaker Oatmeal |
| M’m, m’m, m’m, m’m, m’m...toasty! | Quiznos |
| Spirit of service. | Qwest |
| Ride the light. | Qwest |
| You’ve got questions, we’ve got answers. | Radio Shack |
| RAID kills bugs dead. | RAID |
| I liked it so much I bought the company. | Remington |
| How well do you share? | Ricoh |
| How do you spell relief? R-O-L-A-I-D-S. | Rolaids |
| Get out there. | Royal |
| Ingredients for life. | Safeway |
| Experience success. | Salesforce.com |
| Sanka—everything you love about coffee. | Sanka |
| The beer that made | Schlitz |
| Funny name. Serious sandwich. | Schlotzky’s Deli |
| Schhh! You know who? | Schweppes |
| We turn on ideas. | Seagate |
| Strong enough for a man, but made for a woman. | Secret Deodorant |
| The uncola. | 7-Up |
| It’s Shake and Bake, and I helped. | Shake and Bake |
| For the person who has everything, we have everything else. | The Sharper Image |
| Cover the earth. | Sherwin Williams |
| Always there in a pinch. | Skoal |
| We make the money the old-fashioned way—we earn it. | Smith Barney |
| With a name like Smucker’s, it has to be good. | Smucker’s |
| Made from the best stuff on Earth. | Snapple |
| You are now free to move about the country. | Southwest Airlines |
| Now, that’s better. | SPRINT PCS |
| Obey your thirst. | Sprite |
| That was easy. | Staples |
| Sorry, Charlie. Starkist wants tuna that tastes good, | Starkist Tuna |
| Eat fresh. | Subway |
| The network is the computer. | Sun Microsystems |
| Better snacking. | Sunkist |
| If it’s not SuperSoil, it’s just plain old dirt. | SuperSoil |
| There’s no equal. | Sweet ‘N Low |
| Think outside the bun. | Taco |
| Head for the border. | Taco |
| You quiero Taco Bell. | Taco |
| Expect more. Pay less. | Target |
| I’d rather fight than switch. | Tareyton Cigarettes |
| If it’s gotta be clean, it’s gotta be Tide. | Tide |
| Takes a licking and keeps on ticking. | Timex |
| Choose freedom. | Toshiba |
| Invest with confidence. | T. Rowe Price |
| Get the feeling. | |
| Silly rabbit, trix are for kids. | Trix Cereal |
| A vital part of your world. | Tyco |
| It’s hospital recommended. | Tylenol |
| Imagine it. Done. | Unisys |
| Time to fly. | United Airlines |
| The mind is a terrible thing to waste. | United |
| The spirit of ’76. | Unocal |
| What can Brown do for you? | UPS |
| Some of our best men are women. | |
| Friends don’t let friends drive drunk. | |
| Only you can prevent forest fires. | |
| Give a hoot, don’t pollute. | |
| The few, the proud, the Marines. | |
| We’re looking for a few good men. | |
| It’s not a job. It’s an adventure. | |
| The toughest job you’ll ever love. | |
| I coulda had a V-8! | V-8 |
| We never stop working for you. | Verizon Wireless |
| Can you hear me now?...Good! | Verizon Wireless |
| His master’s voice. | Victor Talking Machine Co. |
| You’ve come a long way, baby. | |
| | The Virginia Tourism Commission |
| It’s everywhere you want to be. | VISA |
| Visine gets the red out. | Visine |
| Think small. | Volkswagen |
| Drivers wanted. | Volkswagen |
| Fahrvergnugen | Volkswagen |
| For life. | Volvo |
| Always low prices. Always. | Wal-Mart |
| The next stage. | Wells |
| Where’s the beef? | Wendy’s |
| Western Airlines the only way to fly. | Western Airlines |
| The breakfast of champions. | Wheaties |
| Ring around the collar. | Wisk Laundry Detergent |
| For a living planet. | World Wildlife Fund |
| We’re moving beyond documents. | Xerox |
| Believe. | Yahoo! Personals |
| Let your fingers do the walking. | Yellow Pages |
| Where technology means business. | ZDNet |
| The quality goes in before the name goes on. | Zenith |
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